Best Strategy To Use.

Hey there. Welcome to Hopps help where we answer commonly asked questions in two minutes. The question for today is what is the best strategy to use?
So this is a very open-ended question, but from a lot of my videos, if you guys watch them, I talk a lot about CPO as an e-commerce strategy, which is what I use a lot, but I kind of wanted to shift the focus to more, something more common, like,  a discount that you might, that you may have, or you may want to use, and you want it to reach out to your audience, for example, right?
So like what's the best strategy for trying to promote something like a discount or an incentive that you want, that you want to offer to your audience or to your pre-existing customers.
So what is the best strategy for that? Um, so there are multiple ways to answer this question, uh, but from my experience and what I get the best data from is, uh, for example, if I wanted to run this ad, I would have really two, two options I would pick from it would be a traffic ad and an engagement ad.
I would only pick a traffic ad if I'm actually sending them somewhere. So if I have a website that has the lead form I wanted to do or to put them through, or I wanted to send them to my website to hopefully learn more or something like that, then I would pick traffic,  for a sale or for like an incentive you want to offer.
I usually recommend doing the engagement method because this tells Facebook that it'll show your ad to people who they think will engage in both like,  engaging, most liking, sharing, commenting, you know, tagging people.
That is what Facebook will go ahead and send, send, or show your ad to, which is what I always feel is better based on the data that I've gotten, because people who are engaging with my stuff, or if that content will most likely convert, as opposed to just seeing it, clicking it and checking it out and then maybe leaving.
Right? So this gives me a better gauge of my audience, responding along with who is actually like my right audience.
So I can see if I test you. If audiences one audience is not performing so well based on the engagement I get, as opposed to running it to an audience that responds better.
So I hope that helped If you need any one-on-one help with Facebook ads, make sure to hop at https://app.hopps.io/session/create to work with a live expert today, have a great day.

Best Strategy To Use.

Loading...