How Do I Effectively Target The U.S. Audience In The Real Estate Industry Without Selecting The Special Ad Category?

Hey there, welcome to Hopps help, we try to answer commonly asked questions and in under two minutes, the question we're going to answer today is how do I effectively target the US audience and the real estate industry without selecting the special ad category?
So we're going to talk about a little trick. I like to call them detailed targeting. So go ahead and create your ad on Facebook.
By going to business.facebook.com/ads manager, and clicking on the big green creep and under campaigns, go ahead and select your campaign details and all the object, the targeting that you would like because we're going to focus on the outset, tap me.
Okay, scroll down, scroll down. And you will see something that says detailed targeting. Now in detailed targeting, let's make this very simple.
In this example, we're talking about the real estate industry to go ahead and click here and type in real estate. Hey, look at that almost half a billion people interested in real estate.
So go ahead and click it. And it's really that easy, right? So it's an effective strategy. I know it seems silly.
I know it seems short, but it works right. And this stuff, there's no reason to over-complicate it. If you want to get somebody in the real estate industry to put real estate in their Badda Bing, Badda, boom, make sure your message is clear.
Make sure your whole, everything is congruent and it will be as effective as it possibly can be. Right? And there are so many other things, while we have some time in this video for this, there are so many different interests.
I mean, it's endless, there are all these interests are, are, could be great for your business. You know why? Because when you put in real estate, Facebook knows already which interests are going to be better for this topic.
And there, they're insane like that. So don't be scared to test a bunch of things out, have fun with it.
And most importantly, you need any additional help with Facebook or Instagram ads. Just make sure to hop on https://app.hopps.io/session/create, and you can work with a live expert one-on-one today.

What Is The Best Strategy To Start With Facebook Ads?

Hi there. Welcome to Hopps help where try to answer commonly asked questions in under two minutes. The question we're going to answer today is what is the best strategy to start with Facebook ads?
Now the best strategy, very subjective, right? Again, the word best. It's quite difficult to find what the best would be, but I'm going to show you a simple strategy because here at Hopps, we're all about simplicity, right?
And so that's what I'd like to show you today. So before you look at this graph, take a look at the text at the bottom left.
So here are some key things you should have on your ads before you run them. Okay. And if you need help setting up Facebook ads, we have professionals here hops that can help you out.
One-on-one and we also have our under two-minute videos as well. So let's begin. The first thing here is to make sure the pixel is connected to the website.
Very important. If your pixel is not connected to your website, you can't track events, right? This is very important for optimizing your ads, always use detailed targeting options within your ads is very important.
So if you sell fishing equipment, put fishing, right. Very simple stuff. Try not to leave that out. It's, it's just way more targeted and there's no point in going so broad.
I, I think in my opinion, and also start slow and test the waters. So go slow. Don't put a whole lot out there in the beginning, focus your pitch and your message more direct right.
On one thing. Okay. So now that we got that out of the way, now pay attention to the graph. So you're going to have your Facebook ad, right?
And you're going to send your Facebook ad like your links that you're going to send people to. You're going to send them to your, either your sales page, your opt-in page.
Now it depends on the business, right? So e-commerce sales page lead-based business opt-in page. Once you do that, they're literally going to purchase, or they're literally in the capture lead.
Now you can do retargeting and things can be way more specific in this video can go on forever. But for the purpose of trying to keep everything condensed, this is a very simple strategy.
Okay. Facebook ads to the sales page, to the opt-in page to capture the lead or capture the purchase. Very, very, very simple stuff.
If you want more detailed help on Facebook ads, just make sure to hop on https://app.hopps.io/session/create to work with a one-on-one expert today.

How Do I Maintain A CAC Of $10 Per Customer?

Hi there. Welcome to Hopps help where we try to answer today is how do I maintain a cost per acquisition of $10 per customer?
Or how do I cap my cost per acquisition? So, there's only one way that you can do this inside of Facebook, but it is pretty effective.
And I've had clients use this before and have some pretty decent results. So, you're going to go out and create an ad like normal.
What's actually just go ahead and show you from the beginning. So, campaigns create, once you create your ad, it's going to go through the whole process of you setting up your ad.
Now the most important part of this is going to be under the new ad set section. If you scroll all the way down to optimization and delivery, okay, now go ahead and click on show more binge strategies.
Now you have a bid cap and you have a cost cap. So, the difference between cost cap is that cost cap is you're getting the most for your volume because you're allowing Facebook to spend up to a certain amount of money to the cost, to the caps out the bid is you're basically telling Facebook, okay, Facebook, I don't want to spend any more money on this particular bid.
Like I want to only spend a certain amount. So that's where the cost per acquisition part comes in. So, if you have an ad set up, you could do a bid cap and you could set your bid for $10, right?
So, you're basically saying you're not going to spend any more than $10 per customer to acquire a customer. You know that is how you would set it up.
Now, is it a hundred percent accurate? Does it work all the time? No, nothing does. It's not a perfect world, but it's something you can experiment with and see what happens.
So, I hope that helps if you have any additional questions about Facebook or Instagram ads, just hop on https://app.hopps.io/session/create to work with a lot of experts today.

How Do I Best Analyze Campaign Numbers?

Hey there, welcome to Hopps help where we answer those questions in two minutes, the question for today is how to best analyze campaign numbers?
Now it all depends on what kind of campaign you're running and what goals and objectives you have in place before you run this.
So I'm not going to go over a few of them to hopefully kind of hit where, uh, you might, where you might be at.
So, this one is, is what I call my, my most basic KPIs or my testing KPIs, where you focus on reach impressions, link clicks, landing page views, content views, add to carts purchases, just pretty much following the whole entire funnel.
And, more likely than not. You'll see the funnel going down as you go, uh, further into it. Um, so this is, these are kind of like my main go-to points that I look for just as a basic route now to kind of go a little more depth.
I have my main KPIs for pretty much,  in e-commerce where I focus on purchases upfront, I go into impressions, frequency, and I kind of keep track of all of these numbers and these data points that way I can make sure that the customer journey is adequate and is performing well and kind of seeing where I'm getting these numbers from.
So, or for example, if I want to look at my purchases, I have a few different options. I have like my Facebook purchases and are my website purchases.
So I kind of go off both data points. But now if you're focusing more on a video campaign or you want to go ahead and do targeting based off like a video watch,  Facebook has a great default,  filter.
If you go to like your column section here on the right, you'll see video engagement. Now they have app engagement, cross-device, whatever you're looking for.
And of course, if you ever have to customize your columns, that you'll go down here to customize them, but for example, they do engagement.
Then I can go ahead and see us say, I ran a campaign with a video. I'm able to see the impressions and then how many people watched it up to a certain point, uh, click through it or not or plays the total amount of place or on the right.
So, uh, there's definitely a lot of filters you can go to. So I hope that helped. If you need any help with Facebook ads one-on-one make sure to hop on https://app.hopps.io/session/create to work with a live expert today, have a great day.

How Do I Avoid Overlap When Targeting My Facebook Ads By Interests?

Hi there. Welcome to Hopps help reach out to answer commonly asked questions in under two minutes. The question we're going to answer today is how do I avoid overlap when targeting my Facebook ads by interests?
So the first thing you're going to want to do is to go to your campaign and go to the ad sets, ad set section, and scroll down to detailed targeting.
So in this section here, you're actually able to put as many interests as you would like. So for example, it's just trying like skateboarding right here, and then maybe like skateboard right here.
So this would be an interesting overlap, right? What you could do is you could just have skateboarding and one, and then you could just duplicate the campaign.
So you would, so let's, let's just see if we can do it right now so I can show you, so this is going to be skateboarding, right?
So let's go ahead and name this campaign Speed. Then that would be one campaign, right? Skateboarding duplicate, make a copy, right?
And name this one Skateboard, Right. Then go to your new ad set up. Do, do, do, do scroll down, and then just type in.
And that's it. I have one campaign for skateboard and one campaign for skateboarding and you could duplicate the campaign and do more so forth.
So I hope that helped if you need any additional help with Facebook ads, make sure to hop on Hopps at https://app.hopps.io/session/create to work with a live expert today.

How Do I Track Ad Spend Per Order?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions in under two minutes, the question we're going to answer today is how do I track ad spend per order?
So in order to track your ad spend per order, what you're going to want to do is go to business.facebook.com, go to the top left, where it says business tools and go to your ads manager now to track the ad spend per order.
What you're going to want to do is add a column. So go to columns over to the right click on columns, click on customize.
And you're going to look for cost per just had been cost per and I believe it is called cost per result, right there at the top.
Go ahead and make sure that's checked. And then click apply. Now you're going to see a tablet's as cost per result.
This will be the cost per ad spend per order, right? And this number will update depending on what your ad spend is per order.
So I hope that helped if you need any additional help with Facebook ads, make sure to hop on https://app.hopps.io/session/create to work with a live expert today.

How Do I Invite People To Like My Page From Business Manager?

Hi there. Welcome to Hopps help the question we're going to answer is how do I invite people to like my page from the business manager? very easy, easy answer, the best I can to help you all out with that.
So, the first thing you want to do is go to business.facebook.com. Go to your settings at the bottom, left with business settings, and click on pages.
Once you click on pages, you will see all of the pages that you currently have control over your own or permission from somebody else.
Click on the view page at the top, right? And it will take you to a page very similar to this now because I can't leak any personal information.
I am not able to scroll down and show you how to invite people to your page. But once you're on this section, I promise you, you will scroll down and there will be a section that says community, and it will say, invite friends, scroll down, click on the blue invite friends’ button, right?
And invite all of your friends will see a list of friends. You can invite, just check Mark their boxes and go ahead and do that and invite them.
So, I hope that helps. If you need help with a one-on-one Facebook or Instagram live specialist, just hop on https://app.hopps.io/session/create to get some personal help today.

How Long Should I Run Campaigns Before I Start Analyzing Metrics And Decide Which Ads To Keep?

Hey there. Welcome to Hopps help out where we answer commonly asked questions in two minutes. The question for today is how long should I run campaigns before I start analyzing metrics and decide which ads to keep?
Okay. So, the biggest part of this question is, is right at the beginning where they ask, how long should I run these campaigns?
Pretty much before I do an action as I turn it off. I turn it on. I make edits on the headlines or whatever the case may be.
How long should I, should I wait until I make these edits? So, the question should really be what data do I need before I can make those calls?
Like, what will the data tell me that will tell me which way to go? So, is this the edit? Is this edit the right one to make based on the data?
So for this example, I obviously haven't run any of these campaigns at four. So, I had no actual data to show, but I do want to point out some KPIs or some key performance indicators that I watch out for that.
Tell me when to make the adjustments. So, on the ad level, or I'm sorry, on the ad set level, I'll always watch the reach, the impressions.
I watched impressions more frequently as well, but the biggest one, I always reach out for CPM the cost per 1000 impressions.
So, this kind of gives you a good ballpark of the ballpark I'm playing. And I guess you can say, because if I'm getting into an audience that is too high and the cost per thousand impressions is above the average, for example, then I'm like, okay, well this tells me that this CPA, or this cost per acquisition, if I were to get a sale off of this or whatever the events maybe if I'm doing a lead generation, that's the CPA or the cost per acquisition might be able to higher due to the CPM being hired because the audience is a little bit more pricey too, to bid into.
So, I always watch out for that. And then of course I followed down the funnel, but who's clicking or who's, you know, w watching it, clicking it, and so on and so forth all the way down to purchase.
If you can see right here, boom, website leads or purchases. So, depending on the campaign and running from there on the ad level, I go to check, let's say that I have these three ads, and I can see one outperforming the other due to maybe the headline change or the campaign, or sorry, the contents is different or whatever the case may be.
I can go in and take that and scale it up or scale it down if it's not doing so well or vice versa.
So, I hope that helped if you guys need one-on-one help with Facebook ads, hop into Hopps at https://app.hopps.io/session/create  to work with an expert today, have a great day.

How Do I Send Facebook Ads Clicks To A Specific Part Of A Landing Page?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions in under two minutes. The question we're going to answer today is how do I possibly send users Facebook ads for each specific part of the page?
Or will they always land at the top of the page every single time? Well, as far as this goes, what you're going to need is an anchor link.
Now, what is an anchor link? Well, an anchor is, have you ever loaded up a website and you were dropped automatically to the bottom of the site or in the middle of the site before that's an anchor.
And so depending on the platform that you use, whether it's Wix Squarespace, Shopify, or any of those web designer platforms, when you can create anchors on your pages and they'll actually give you links, okay.
Which will allow you to anchor to that specific part of the website. So what do you do with that link once you have that link?
And by the way, for the purpose of this video, I can't show any links, anchor links, because I don't have any examples as far as any Wix or Squarespace websites at this time to show you how to create an anchor link, but you will need an anchor link.
And the anchor link is different for every website. So please go ahead, contact your website, design the customer support team, and they'll be able to help you create that anchor link.
Now you're going to want to go to business.facebook.com while you are here. And if you have an ad already created, you can go ahead and edit that existing ad, if not go ahead and create a new ad.
But the most important part is going to be the ad section. So it's going to be the last section of the ad creation.
And it's going to be under your website URL, take that new URL from the anchor league and post your anchor link here.
When you send somebody when somebody clicks your ad, it will now be the new anchor link and they will drop to exactly where you want them to go on your website.
So I hope that helped if you need any additional help with Facebook ads, make sure to hop on Hopps at https://app.hopps.io/session/create to work with a live expert today.

How Do I Invite People Who Have Interacted With My Ads To Like My Page?

Hi there. Welcome to Hopps out to answer commonly asked questions. And under two minutes,  going to answer today is how do I invite people who have interacted with my ads to like my page?
So the first thing you're going to want to do is to go to the page posts section, which is in your Facebook business manager, by doing this, you go to the business settings at the bottom left, and then you're going to see a page post icon.
You're going to see actually, I'm sorry, business settings. Then you're going to see business tools that are going to see something that says page posts.
Once you've arrived here, make sure you go to the ad post section where you'll see all the posts that you've made that are advertisements now because of the purpose of this video and need to invite names.
I can't show you the names, but I can show you how to invite them. So you're going to go ahead and click on the post, write the ad, and then it's going to pop up on the right and it's going to show your post.
Now you can click on the engagement. So the likes, okay. And you can click on their names and it will display all of the people that I've liked your ad.
And there will be an invite button to the right of that. Just go down that list and click invite on all the people that you'd like to invite to your page.
So I hope that helped if you need any additional help with Facebook ads, just make sure to hop on https://app.hopps.io/session/create to work with a live expert today.

How Long Until I Can Create Another Ad?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions in two minutes. The question we're answering today is how long until I can create another ad with Facebook?
Well, believe it or not, you can create as many ads as you want. Once you create an ad in the Facebook ad manager, it's going to look something like this.
And fortunately for you, you can just create another ad. So, there's no downtime creating ads, actually, it's beneficial, and this is a little more advanced, but I will just let you all know.
It's more beneficial to create lots of ads and test lots of things out. So that is why Facebook doesn't, you know, time this, and you can just create ads, create ads, same with ad sets.
You can create as many ad sets as you want, and like many creatives, as you want. And there's no limitation to that.
So, I hope that helped. If you need one-on-one help with a Facebook ads specialist, just hop on https://app.hopps.io/session/create to work with a live expert today.

What Is The Best Strategy To Promote An Instagram Page?

Hi there. Welcome, Hopps help where trying to answer commonly asked questions in under two minutes. The customer we're going to answer today is what is the best strategy to promote an Instagram page?
So, today I'm going to show you two ways that you could go ahead and promote your Instagram page. One way you could promote your Instagram page is by running.
What I like to call an engagement ad. Now, if you want to build engagement on your page is a fantastic way to build up posts, build out comments, likes followers, and all of that, and really start getting yourself out there.
I've noticed engagement works very well when it comes to just trying to promote your page specifically promoting your page. Okay?
So when you create your ad, you'll be allowed to select Instagram. So go to the ad set here, scroll down more options.
I'm sorry, manual placement. And you could actually just choose Instagram as well. So that's what I would do. I would make sure the placement is only on Instagram.
And I would also make sure that you are running engagement ads straight to your page, and you know how to get to the new ad set here, right?
And select your page. And it will create a post on your page. Another thing you can do is if you already have the post on your page, you can go ahead and click on the promote tab.
So what is this? So this is, if you already have a post on your page and you're just like, Oh man, this could be such great ad material.
Well, you can promote it. So tap on that promote button and then it'll say reach people near and address or get more profile and website visits.
Just go ahead and select one of the options that work best for your business. Go through the prompts and get everything set up to start promoting your Instagram page today.
So help them help if you need any additional help with Facebook or Instagram ads, just make sure to hop on https://app.hopps.io/session/create to work with a live expert today.

How Do I Make An Effective Facebook Appeal?

Hi there. Welcome to Hopps help. Commonly asked questions in under two minutes. The question we're going to answer today is how do I make an effective Facebook appeal?
So let's say you got banned on Facebook. What would the first thing for you to do be first? I would read the reason why you got banned.
It's very important to understand why you were banned before coming up with an appeal. The second thing I would do is get yourself educated on the policies of Facebook.
So go to Google type in Facebook policies, and you'll be displayed to a screen that looks very similar to this.
Now I highly recommend you all reading through a bit of the policy so that you understand which policy you may have broken with Facebook.
This is going to help you come up with a good appeal letter and be able to have a good counterargument when it comes to getting your account restored.
So I hope that helps if you need any additional help with Facebook ads, Hopps on https://app.hopps.io/session/create to work with a live expert today.

How Do I Post Ads On Facebook For Marijuana Accessories Without Getting Banned?

Hi there. Welcome to Hopps help where we try to answer it. Commonly asked questions in under two minutes. The question we're going to answer today is how do I post ads on Facebook for marijuana per paraphernalia without getting banned?
Or how do I post anything related to medical marijuana on Facebook ads? Well, unfortunately when it comes to this subject with medical marijuana and recreational marijuana being so popular and so well known, and socially acceptable, if you will, Facebook still, hasn't really socially accepted it in their platform.
And I do want to kind of go over their policies that they explain and discuss. And then maybe I can go ahead and also give you a recommendation,  as to how you could kind of go around this.
Now you're not going to be able to use the Facebook platform to get around this. I mean, you could make organic posts that are related to your business and potentially promote it to your friends and family, but for the most part, right running ads.
So the stuff is not going to really happen on this platform. Now you could try doing Google ads. You could also try looking into other ad platforms that do allow, the content and usage of medical marijuana, right?
YouTube. It might even be another place where you could run some ads on. And let me just go ahead and run you by you.
The advertising policies on Facebook explaining that ads must not promote the sale or use of illegal prescription or recreational drugs, in this case, marijuana being a recreational drug.
So I hope that helped if you need any additional or help with Facebook ads, make sure to hop on Hopps at https://app.hopps.io/session/create to work with a live expert today.

How Do I Access Comments On Competitors' Facebook Ads?

Hey there. Welcome to Hopps help we're going to ask questions in two minutes. The question for today is how do I access comments on a competitor's Facebook ads?
Great question. So, as you can see here, I'm gonna use target as this example. So right now there is no way to see a list of comments on the ad that hasn't run for this example for target, but there is a, uh, an ad library where we can see all the ads that have been running that have run in the past, for example.
So once you are on your competitor's Facebook page, go to scroll down to page transparency and press see all, excuse me.
And then from here, go to scroll down to ads from this page. And we can see here that this page is currently running ads.
So I'm going to go ahead and go to the ad library. As you can see here, it'll be, uh, a giant list of ads that are currently running have run, but there is no way to see any comment. 
So there is no way to see who's commenting, who's liking, or who's in sharing. So now the way to do it, unorthodox see, right?
That's even word is to go ahead and match these, these posts or these publications or ads to see if there are any on their actual organic Facebook page.
So for example, if I were to look for this one, right, I cannot see any comments, but if I were to find this on their page, for example, is maybe they just used this ad as an existing post, right.
Which they can do. And that way we can actually see it, you know, It might take some more research and, uh, looking into your competitors content, which is fine too, which is also market research, which I also recommend you do, but here's where you can go ahead and see their comments once you're able to find that exact post.
So I hope that helped if you need any one-on-one help with Facebook or Instagram ads, hopping hop at https://app.hopps.io/session/create to work with live experts today, have a great day.