How Do I Create An Audience Based On My Customer Value?

Hey there. Welcome to Hopps where we answer questions in two minutes. The question for today is how do I create an audience based on my customer value?
Great question. And so, as you see here, we're going to start off on the audience section in ads manager. So go ahead and log into ads manager, go to business tools, go to audiences and you'll see a screen similar to mine.
The first thing you're going to do is go ahead and press create an audience to the left, uh, custom audience, and head to the customer list.
Okay, so now this is where it's fun. So as you can see here, ideally, we're going to do is import an Excel spreadsheet into Facebook that has information or data from our customers that have bought stuff in the past.
So the total value is how much a customer is a worth based on what they had bought in the past. So for example, I had this, I had just exported off of one of my client's Shopify guys.
So this is, uh, an exact, uh, hopefully, close to what you have, uh, from Shopify, if that's what you're using.
And so, for example, I obviously got rid of all the personal information  from the customers and I, one of the highlights, the total spent column as this is what the value part of what piece is going to pull from this Excel spreadsheet.
So here you can see that the total spent for the customers, all of this good stuff. And so I'm gonna go ahead and take that and import it into here.
So like you just saw go ahead and go to customer lists. Once you go to the customer list, it'll tell you exactly what columns you need.
I'm gonna go to press next. And then do we have a value column? Yes. As we just saw there, it was here, the total spent was also known as value.
So yes we do. I'm going to go in and press next. Now take that Excel spreadsheet. They downloaded. Okay. And drop it into here.
Okay. Go ahead and see that. Okay. Now we're going to go ahead and select the column that has the value or the total spent on it.
So it will go to the total spent as that matches up with our total spent column here, and then I'm going to go, just name it like that, for example, what's totally fine.
Or all the state tests that way. I know. And then I'm gonna go ahead and press next. Now, this is just pretty much matching the columns you have on the Excel spreadsheet to what you need to have here.
So this football through with this, and then make sure it all lines up properly. And once it does, you can go ahead and press import and create, and then we'll go ahead and import it.
And then now you're able to go out and target people who have spent X amount of dollars, or that is worth X amount of value to your company.
So I hope you help if you need help with Facebook or Instagram ads jump on a Hopps at https://app.hopps.io/session/create to work with live experts today, have a great day.
Guys, thanks.

How Do I Create An Audience Based On My Customer Value?

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