How Do I Make Facebook Traffic Ads To Get Sales? 

Hi, this is Theo from Hopps help we're going to talk about how to create a basic Facebook ad to generate sales for your Shopify store.
Okay. So, I want to kind of quickly explain this. It's a little bit more involved than just kind of blanketly explaining it, but I'm going to do my best to kind of go over it.
So, first and foremost, you're going to want to have a Facebook page for your store. Well actually let me back up, they're going to want to have a live website from Shopify first.
Okay. And then you're going to want to have a Facebook page for your site. And then if you want, you should also create an Instagram page for your site business page.
Now after you have got those things set up, you're going to want to connect the Facebook sales channel and just go to a sales channel within Shopify and connect that.
And in order to run these ads through Facebook, you have to connect at the bare minimum, the Facebook marketing section within the Facebook sales channel.
And in order to do that, you must create a business manager account with Facebook and the URL for that is business.facebook.com.
Okay. Now the order of operations here is a website first, make it live, make sure you have all your business information, LLC, if possible and all that stuff lined up.
Once you have that lined up, you will then create a Facebook page and an Instagram account for your store. And then from there, create a business.facebook.com account, which will be your business manager account.
All you have to do to create one of these is simply log in to your personal Facebook account, which, which basically owns your business pages.
And once you're logged into that, you'll be able to create a business manager section I'm going to use when you use the United distribution, LLC, that I have as an example.
Okay, so here's a business manager page and we're going to go to this here and we're going to go to this ad’s manager account.
And once you have all that set up, what you're going to want to do is then download the Facebook sales channel to Shopify and then connect your business manager and your official ads account to the sales channel.
And it should look green once you're done with it. You can also attempt to do Facebook shopping and Instagram shopping, but for marketing specifically, you don't need the shops to be allowed to market.
Okay. You just need the marketing to be green and active. Okay. That's it to create a Facebook ad once you get to the ad’s manager, which is this, which is what I am in right now, you will have the option to then create an ad.
Now there are two types of ads that I personally like to work with. They are conversion ads and catalog ads.
Okay. The conversion ads are the ads that you will. It's the type of ad that is simply for lack of a better term is more so used for brand awareness.
Yes, you can generate sales from it, mostly dependent upon the product that you're selling and how you put in your demographics, and how you know to advertise it itself with a picture or video or a statement.
But overall conversion ads in my mind, really work best as a brand awareness type of ad. However, I have generated sales from these ads myself, that said, lets you create, once you click create and click conversion, it'll take you to this screen.
You'll just click next. And I want to show you briefly here, this super-important section of creating one of these ads.
You're going to want to select a conversion activity. Usually, we want to select, add to the cart, meaning you're going to tell the Facebook ad algorithm to hopefully generate the type of audience that will add these items to the cart.
If not, you can select purchase. And it will hopefully prompt the Facebook algorithm to grip people who will want to purchase.
Okay. So, I'm going to try to briefly go through this and, and show you. Let's say that we're targeting Facebook.
We want to target people who like to buy hats, baseball hats, right? Well, if that's the case, then we would use our audience section and detailed targeting section to really, really hone in on what we want.
So, let's say we don't want to deal with shipping from people who live in Hawaii and Alaska. All right. Well, what we can do is target the United States, but we can exclude why and we can exclude Alaska.
Okay, cool. Add those to it. Denzo now let's say we want to target a certain age range. We can just click edit here.
Let's say we want to hit people who have money but are younger for these baseball caps. Let's go from 25 to 45.
Okay. And for gender, we can do, you can pick your choice, but let's just do all genders. And then here is the most important part.
We want to make sure that we get some good demographics in here. So, you can click browse. You can go through these.
You're also going to definitely want to select purchase behavior. And you're always going to want to uncheck this. I'm not going to get into why right now, but you're going to want to uncheck that.
And the goal here is to get this number that starts at 230 million down to like 100 million, sorry, 1 million to 5 million people.
Now, how you do that is let's. You have three different ways to get that. You can do brows and set up some, some demographics.
That way you can also type in type in baseball. The second baseball cap. Okay. All right. So now I can start to make, start to use the automated system to get suggestions in here.
Right. But if you'll notice my audience is going to still be quite high, right? 12 million people. Well guess what if I narrow my audience and kind of start the process over, it will help me out quite a bit.
And I can try to get that audience to get a lot of demographics in it, but we're also making our potential reach smaller, which is going to make the density of who we're marketing much better.
So, you can continue to do that. And then the next section is where you can go in and create your connect, your Facebook page, and your Instagram page.
And then you can also add your photos and make a demonstration of what you want to say from there. You will be able to then create your advertisement.
Sorry. This is a little bit longer when the video, but I just wanted to make sure I hit all the points.
And once you launch, you'll be able to start to see that type of interaction with that advertisement. However, my best recommendation is to use Facebook conversion ads as a means of brand awareness.
And we also set up a catalog ad, which is like a retargeting campaign, and get people to come back to your website.
So, all right.

How Do I Make Facebook Traffic Ads To Get Sales?

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