How Do I Make My Ads CPC And Not CPM?

Hey there, welcome to Hopps help, where we try to answers questions in two minutes. The question for today is how do I make my ad CPC and not CPM? So, to answer your question, what is CPC is the cost per click and CPM is the cost per one thousand impressions? So essentially what they're asking here is how do I change my ads to where I'm charged for being a CPC and not a CPM? So, to answer your question. Well, go ahead. Start off on the ad set level by going here looking at it and now going to the asset you want to change from here. OSTRO All the way down to the very bottom, which is optimization and delivery from here. As you can see here, it says Authorization for ad delivery. I have it as link clicks. Now, this part is kind of tricky and it's hidden. So, make sure that you scroll at the bottom and you press this to show more options. But here is where the answer to our question is. So, when you get charged, as you can see here, this asset is being charged off of impressions. Or if I click on edit now, I can go ahead and change it to link, click, or CPC. Now, what that looks like here is that if I were to show you on the data level, the difference is that looking at right here, KPM is the cost per one thousand impressions and then click the rate or the TR is right here next to it, along with the CPC, the cost per click. So, this is telling me that let's just say an average of five dollars cost per click, which is high, but five dollars cost per click. Now, the CPM to show me that per thousand impressions, if it's a hybrid, it could be thirty dollars, which is high essentially depending on the market, of course. But that is a difference between CPM, the CPC, and how you get charged. So, I hope that helped. If you need one Facebook ad or Instagram ad, hop on https://app.hopps.io/session/create to work as a live expert today. Have a great day.

How Do I Make My Ads CPC And Not CPM?

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