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How Do I Set Up And Return From Target CPA To Manual CPC Correctly?


Hopps Team

Hi there. Welcome to Hopps help where we try to answer a commonly asked question. And about two minutes, the question that I'm looking at right here focuses on Google ads. How do I set up and return from target CPA to manual bidding? So, this has to do with bidding strategies. It's a good question. I can show you how to do this pretty quickly. So, I'm inside of settings, I'm inside of a demo campaign, right? So over on the far left, you can see that, and then this pink right here, I'm under settings. And then here are the different settings for the campaign and bidding wise, I actually do already have manual CPC selected, and more specifically I have enhanced CPC also selected, which helps with conversions. So, I'm going to change this bid strategy, a lot of options here, but target CPA is what was asked about in the question. So, let's do target CPA, and then of course you need to set a CPA goal. So, let's just pretend, I dunno. A hundred bucks, right. Is what we want to focus on hit save. So that's pretty straightforward. Let's go back so you can see how to get back to manual bidding. If that's what you wanted to do, sort of back in here, I just clicked back into so you can click into all these, right? It expands them. So, bidding change, bid strategy, and then at the bottom. So, you can see, you can play with the CPA. You can do this drop-down, but what I recommend is coming all the way to the bottom or select a bid strategy directly here it is manual bid strategies, manual CPC, and then you can check this, run, check this, and that's it hope this helps. If you have any other questions about Google ads and you want to work one-on-one with Hopps an expert, please go to and get started today. Thanks.


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