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What Is A 30, 60, 90 Day Audience And How Do I Create Them?


Hopps Team

Hey there. Welcome to Hopps help where we try to answer commonly asked questions in two minutes. The question for today is what is it 30, 60, 90-day audience. And how do I create them? So, answer that first part of the question. What is it? 30, 60, 90-day audience. So essentially what you're saying is that you have three different audiences, one that pertains to the first to the 30th day. The second one is from the first day to the 60th day. And essentially the third one is from the first six-berth, sorry, firstly, the 90th day. So it's three different audiences all based off for this example, a pixel installed on your website. So all the data, so to create an audience like that, you want to go to the audience and the business tools, audiences go to create audience custom audience. Like I said, for this example, we'll do, and then once it loads let me pause it. Right. Okay, cool. So now I have the source, which is the test pixel. So, for this example, I'm going to go ahead and do all website visitors, which just means that it doesn't matter if they add it to the cart. Doesn't matter. They purchased doesn't matter if they just used content and left. For example, I just want to get all the data, right? So, for this example, I want to start off on the 30 days. So, I'm going to do retention is 30 days, right? Three, zero. And then I can go ahead and exclude or include more people if I like to, but I want to keep this audience separate and by itself. So, I'm going to go ahead and say all website, right? 30 days, for example, and I'll create that audience so that I'll go ahead and do that for the same thing for the 60 days. And then also the 90 days, but going to custom audience picking website and then going and filling up 60 and then 90, and then making sure that all the criteria follow for all the audiences. So now that you'd go ahead and use those on the asset level to target people who have visited your website within the past 30 days, for example. So I hope that helped if you guys need one-on-one help with Facebook ads hop on at hops at, work with a live expert today, have a great day.


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