What Is The Best Conversion Event When In The Learning Phase?

Hey there, welcome to Hopps help where we try to answers questions in two minutes. The question for today is, what is the best conversion event when in the learning phase? Great question. So, as you see here, I created a little structure of a campaign for us to go through something, to go ahead and edit this. So, on the campaign level, as you can see here, I'm on a conversion objective, right. So, I am getting into a high market essentially, because these are this conversion event usually gives me a good drive, but does cost me a bit more money than if I were to choose an engagement or traffic ad. Right. So, the question asks about being in the learning phase. I would never recommend throwing a new audience into a conversion objective or lead generation or message or anything like that to get any information because you bid pretty high on that. And for that ROIC, since it is a new audience, you don't know how they respond to your ads, to your copy. Right. To your business or to your product. So why would you go into a really high market and then bid for this new audience where you can go into something cheaper, like engagement or traffic or even video views if you do a video and see how it works with that and then upgrade it to conversion campaign after you tested it a few times and seen what worked. Right. But to answer this question, what is the best conversion even when in when in the learning phase, so in the conversion. So, if we were to do a conversion objective. I would go ahead and go to the asset level. And this is where I would go in and really focus on the conversion event and so we have multiple options here, as you can see here, we have a lead purchase schedule, all this good stuff. And so, I would recommend is doing add to CART as this is usually cheaper than going to a purchase conversion event. And an advocate gives me good data, good enough data for me to go off of it to see the demand of the product and how customers are responding to it. So I hope that help is using one on one help with Facebook or Instagram ads hop on the Hopps https://app.hopps.io/session/create to go to work with a live today. Have a great day.

What Is The Best Conversion Event When In The Learning Phase?

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