How Do I Track Shopify Orders With Facebook Ads?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions. And under two minutes, the question we're going to answer today is how do I track Shopify orders with Facebook ads?
So the first thing you're going to want to do is to make sure you set up what is called a Facebook pixel.
And to do this, you're going to want to go to business.facebook.com and access your business settings on the bottom left.
Once you do that, you want to go to data sources and you're going to go to pixels. Now, why do you need a pixel to track your Shopify orders?
Pixels are set up on your website so they can track all of the data that happens on your website from website visitors, to add to cards, to even purchases.
So today we're going to go ahead and create a brand new Facebook pixel by clicking on the big blue add button At the top.
Once you Do that, you're going to be prompted to a screen where you'll be able to name your pixel. So go ahead and give it a name for the purpose of this video.
We're going to do test Shopify. Now You're going to go through the steps of setting up your pixel. So click on soak the pixel.
Now go to add code using a partner integration. You're going to see Shopify at the bottom left. Okay. Now, once you go through this, you're going to actually click on, see instructions.
Okay. And it's going to guide you to a screen on how to set up your Shopify account pixel. Now it's actually quite simple.
I didn't realize there's going to be so much text here. So it's really just as simple as going to the settings on your Shopify and going to preferences on your store and you'll be able to add your code, right?
Your code is going to be here. So let's get out of this screen. You're going to get your code right here.
Okay? Copy this code, this, this ID. And you're going to add it to your Shopify store by going to your settings online store preferences.
And you'll see a section where you can install your pixel. Once you install your pixel, you are now all set up to tracking Shopify orders with your Facebook ads.
Now, how do you know if your sales are being tracked well in your pixel screen here, you can actually go to your events managers or go to the right where it says open an events manager.
And for the purpose Of this video, we are going to use a pixel that has had Some events. So here you'll be able to see all the events that happen on your website for people that visit the pages to the orders, to add the cards to everything.
So you can take this data, pair it up with your actual store and see if you have a correlation and everything matches correctly.
So I hope that helped if you need any additional help with Facebook ads, make sure to hop on https://app.hopps.io/session/create to work with a live expert today.

What Are The Advantages Of Facebook Ads Conversion Targeting?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions in under two minutes. The question we're going to answer today is what are the benefits of using the conversions campaign objective for my ad?
This is a great question. And I would definitely love to answer this question. So the first thing you want to look at, you know, obviously here is why would you use conversions as your campaign objective versus something else?
The conversions campaign objective is fantastic because you're getting high-quality traffic that is already done transactions online. This is all verified through Facebook.
They have an entire basket of people that make online transactions. And so when you use conversions as your campaign objective, you're getting what I would like to call some of the highest quality traffic.
Now you will be paying a bit more for this higher quality traffic, but you will also be getting what you're looking for, which is revenue, right?
So that's the first reason why the second reason why is I'm going to show you when you go out and create a conversions campaign and you go to your creative, right?
You can use call-to-actions like shop now. Okay. So why does that matter? Because you can't really use this call to action on any other objectives, right?
And so it's a lot more powerful than you would think because it's a clear call to action and you want people to purchase, right?
So it's a lot more powerful than you think. And I know it just sounds really silly that all, you know, it's such a big deal, but it really is a big deal.
Um, people have tested this in multiple different ways and shop now and buy now with these sort of strong call to actions work.
I mean, just look at, um, you know, look at infomercials and look at late-night television, right? Look at all those things and look at how they do that sort of stuff.
Uh, and that kind of wraps it up. So really it's just to increase the quality of traffic in your ads.
Um, overall is really the big sort of, you know, take away from conversion ads. You don't always want to use conversion ads.
Like if you're running to a lead page that might not be the best time to use a conversion ad, you might want to run something that is more on the lead side, but if you have a product or service-based business, and you're trying to sell something on a landing page, conversions may be the way to go do research on your business before you create any of the ads though mentioned in this video.
So I hope that helps if you need any additional help with Facebook or Instagram ads, just make sure to hop on https://app.hopps.io/session/create to work with a live expert today.

How Do I Share An Existing Individual Listing With Another Listing Manager Account (Which Is Owned By A Different Business Manager)?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions in under two minutes. The question we're going to answer today is how do I take an existing Facebook post and transfer it to another business account?
So the first thing you're going to want to do is to go to business.facebook.com and go to your settings at the bottom left.
Okay. The first thing you're going to do is go to counts and under accounts. It's going to say something called pages.
So go ahead and click on pages and you're going to see a tab that says assign partners. Okay, take this tab, take this button.
I'm sorry. Go to the link. Get linked, share, check off all these boxes, and copy this link. Okay. What's going to happen is that link is going to allow you to wherever, whatever account you are logged into, whatever browser and you paste that link.
You're gonna automatically be able to work under that account. So go ahead and copy that link that we just mentioned logged onto another Facebook account.
Okay. And paste that link and boom, you're going to be able to manage the page. Now, once you can manage the page, go to your ads manager, business.facebook.com/ads manager create an ad.
Okay. And the process of creating an ad is to create an ad. It's going to look something very similar to this, go through the process of your audience and selecting your targeting and all that.
The most important tab is going to be the new ad tab, which is your creative. So scroll down to a little thing that says, ad set up, drop down right here.
It says, creates an ad and click on use existing post. Once you do that, select the post under the page that we just shared.
Okay, it's going to have all the engagement there. It's going to have all the comments can have all the likes going to have everything that you've put into the ad to make it grow like that.
Right? So that is a very easy way of taking existing Facebook posts from one account and transferring it to another and not losing any engagement at all.
I hope that helped if you need any additional help with Facebook or Instagram ads, just make sure to hop on https://app.hopps.io/session/create to work with a live expert today.

Can I Integrate A Sound Effect To An Image As Instagram Stories?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions in under two minutes. The question we're going to try to answer today is can I integrate a sound effect to an image as Instagram stories?
So can I integrate a sound effect to my Instagram stories itch? So I am not able to record this on my phone because the recording software we use does have issues recording on a phone.
So in replacement for that, we are going to be using some pictures to explain how to do this. So hopefully you all can follow along with me as I go through these pictures and we'll do the best we can to explain to you how to do this.
So the first thing we're going to want to do is obviously either access your camera roll or take a picture inside of your Instagram story.
So go ahead and open up your Instagram app and create a story. Once you do that, and you've created your story, you've taken your picture.
You're going to have the option to edit it with this little button right here at the top. Okay. And then you're going to have another option off to the right, and it's going to say music now, obviously, if you're familiar with being able to add tags to your story, there are many other stickers and tags that you can add.
And the one that we're going to be using is music. So once you add music, you're going to be, you're going to be going to another page.
And with that page, you're going to be able to type in the song that you would like. So go ahead and type in music or a song that you would like to tap on it, and it will appear on your story.
You can choose and segment which amount of time that you would like to use for the story. So maybe you want to use the first 15 seconds of the song, the last 15 seconds of the song, or just 15 seconds in between any parts of the song.
Then you're going to submit that and off to the right. Then the last slide is going to show you the confirmation.
So the confirmation that you are going to be using this portion of the song for your story post, and you had done and bought a bing bada boom, you have put a sound effect or music onto your Instagram story.
So I hope that helped if you need any additional help with Facebook or Instagram ads, make sure to hop on https://app.hopps.io/session/create to work with a live expert today.

How Does Blocking Cookies Browsers With The Facebook Pixel Work?

Hi there. Welcome to Hopps help where we try to answer commonly as questions in two minutes. The question we are answering today is how do you browsers that block third-party cookies work with the Facebook pixel?
So the short answer is browsers such as Safari or Firefox that have already committed to blocking third-party pixels allow Facebook pixel as well as Google Analytics tracking to work.
And the reason for that, and I'm using this like Facebook. For example, if you go to events manager under settings there is a setting for the cookies where you can enable first-party cookies.
So basically what this does is first-party cookies are set by your website and they share data with Facebook when you have this option turned on.
So browsers like Safari and Firefox wouldn't block, any of that type of tracking from occurring and the same goes for Google analytics.
Now, what you have to be concerned about is a separate type of technology in the browser. If you have an ad blocker installed such as Ghostery.
So those can block scripts from running, such as the Facebook pixel or Google analytics, and that would indeed prevent those pixels from tracking actions on your site and to, to work around that there are different implementations.
You might be reading about it such as server-side tagging where the tracking occurs from the server instead of the tag firing in your browser.
But for right now, I would say most of what you need to track, it can be done through the Facebook pixel, as well as Google analytics running through the browser on the client-side, and the first party and third party cookies are not really a factor when it comes to these tags that are right.
So hope that helped if you need one-on-one help with Facebook, just hop on https://app.hopps.io/session/create to work with a live expert today.
Thank you.

How Do I Transfer Items From My Shopify Store To My Facebook Page?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions in under two minutes. The question we're going to answer today is how do I transfer items from my Shopify to my Facebook page?
So what you're gonna do I want to do is sign onto your Shopify store and go to the settings at the bottom left.
Once you do that, you're going to access your settings. Then you're going to want to go ahead and go to sales channels.
Now in sales channels, as you can see here, my Facebook shop is discontinued on my store. However, you're going to go to add sales channel and you're going to do a Facebook shop.
It's going to be here. It says Facebook shop. Mine's already set up, but right now I have it discontinued. Once you set up your Facebook shop, your shop will go right on your Facebook page and allow you to sell your products right through your Facebook page.
So I hope that helped if you need any additional help with Facebook ads, make sure to hop on https://app.hopps.io/session/create to work with a live expert today.